7. The Professional Speaker   (Cat No. 226-G)

1 - The Keynote Address (15-20 minutes or longer if club program allows)
* Identify the basic differences between keynote speeches and other kinds of speeches
* Learn how to evaluate audience feeling and establish emotional rapport
* Learn and use the professional techniques necessary for the a successful keynote presentation
* Develop a speech style and delivery that effectively inspires and moves the audience to adopt your views as a collective reaffirmation of its own
2 - Speaking to Entertain (timed 15-20 minutes or longer if club program allows)
* Entertain the audience through the use of humor drawn from personal experience and from other material that you have personalized
* Deliver the speech in a way that makes the humor effective
* Establish personal rapport with your audience for maximum impact
3 - The Sales Training Speech (15-20 minutes or longer if club program allows)
* Tell a sales audience how to sell a product by using a planned presentation
* Inform a sales training audience about the human experience of the buyer-seller relationship
* Use entertaining stories and dynamic examples of sales situations
* Inspire salespeople to want to succeed in selling
4 - The Professional Seminar (20-40 minutes)
* Plan and present a seminar with specific learning objectives
* Relate to the audience by using a seminar presentation style
* Use seminar presentation techniques to promote group participation, learning and personal growth
5 - The Motivational Speech (timed 15-20 minutes or longer if club program allows)
* Understand the concept and nature of motivational speaking
* Apply a four-step motivational method with the purpose of persuading and inspiring
* Deliver a motivational speech to persuade an audience to emotionally commit to an action